Pro Infirmis, a Swiss-based charity organization for people with various disabilities, set out to shake up people’s ideas of what is beautiful. The charity organization created a set of “disabled” mannequins as a means to celebrate the International Day of People with Disabilities on December 3rd.
The campaign, named “Because Who is Perfect? Get Closer,” created mannequins perfectly reflecting the distinctive physical features of 5 people with different disabilities: people with scoliosis (a curved spine), people with shortened limbs and a woman in a wheelchair. The stunning final production of the project has been displayed in showcases on Zurich’s main shopping street.
The project aims to raise awareness about various disabilities and remind the public that external beauty can have different faces.